# Ten ==Functions== of Arts Management
> Functions are bundles of action, or repertories of [[attention-perception-action]], that advance aspects of successful practice in Arts Management.
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Producing, presenting, and preserving artistic expression and experience requires a repertory of functions – bundles of ways to make sense and take action in the work and the world.
The **ArtsManaged Field Guide** identifies ten functions, clustered by their dominant focus: inward to the organization, outward to the world, or boundary-spanning between the two.
## Outward Facing
*(actions to engage and activate the environment)*
- [[Marketing]]: Creating, communicating, and reinforcing expected or experienced value.
- [[Hosting & Guesting]]: Inviting and supporting people who enter your circle; honoring and listening in circles where you are a guest.
- [[Sales]]: Designing, deriving, and capturing inbound revenue from goods, services, or access.
- [[Gifts & Grants]]: Attracting, securing, aligning, and retaining contributed resources.
## Boundary Spanning
*(actions at the border between enterprise and environment)*
- [[Program & Production]]: Developing, assembling, presenting, and preserving coherent services or experiences.
- [[Governance]]: Structuring, sustaining, and overseeing the organization’s purposes, resources, and goals.
- [[Accounting]]: Recording, summarizing, analyzing, and reporting financial states and actions.
## Inward Facing
*(actions to sustain or change the enterprise)*
- [[People Operations]]: Designing and driving systems and practices that attract, engage, retain, and develop people within the enterprise.
- [[Spaces & Systems]]: Selecting, securing, stewarding, and harnessing the built environment and technological infrastructure.
- [[Finance]]: Structuring, maintaining, and sustaining systems of money and stuff.
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## Sources
- Ackoff, Russell L. “The Future of Operational Research Is Past.” _The Journal of the Operational Research Society_ 30, no. 2 (February 1, 1979): 93–104. [https://doi.org/10.2307/3009290](https://doi.org/10.2307/3009290).
- Scharmer, C. Otto. _Theory U: Leading from the Future as It Emerges_. Second Edition. Oakland, CA: Berrett-Koehler, 2016.
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