# Ten ==Functions== of Arts Management > Functions are bundles of action, or repertories of [[attention-perception-action]], that advance aspects of successful practice in Arts Management. <div class=iframe-container> <iframe width="560" height="315" src="https://www.youtube.com/embed/gjKi40yYSMs" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> </div> In the complex work of Arts Management, it can be productive to cluster the many, entangled challenges into bundles of related actions, here called "functions." Each function describes a repertory of [[attention-perception-action]] that engage a specific challenge of the enterprise. That doesn't mean the functions are independent of each other, but rather that it's useful to consider them separately, even as we acknowledge they're all deeply entangled and entwined in actual practice. This Field Guide suggests **ten functions**, clustered into three categories. ## Outward Facing *(actions to engage and activate the environment)* - [[Marketing]]: Creating, communicating, and reinforcing expected or experienced value. - [[Hosting & Guesting]]: Inviting, greeting, and supporting those who enter your circle; honoring, acknowledging, and listening in circles where you are a guest. - [[Sales]]: Designing, deriving, and capturing inbound revenue from goods, services, or access. - [[Gifts & Grants]]: Attracting, securing, aligning, and retaining contributed resources. ## Boundary Spanning *(actions at the border between enterprise and environment)* - [[Program & Production]]: Developing, assembling, presenting, and preserving coherent services or experiences. - [[Governance]]: Structuring, sustaining, and overseeing the organization’s purposes, resources, and goals. - [[Accounting]]: Recording, summarizing, analyzing, and reporting financial states and actions. ## Inward Facing *(actions to sustain or change the enterprise)* - [[People Operations]]: Designing and driving systems and practices that attract, engage, retain, and develop people within the enterprise. - [[Spaces & Systems]]: Selecting, securing, stewarding, and harnessing the built environment and technological infrastructure. - [[Finance]]: Designing, maintaining, and sustaining systems of money and stuff. --- ## Sources - Ackoff, Russell L. “The Future of Operational Research Is Past.” _The Journal of the Operational Research Society_ 30, no. 2 (February 1, 1979): 93–104. [https://doi.org/10.2307/3009290](https://doi.org/10.2307/3009290). - Scharmer, C. Otto. _Theory U: Leading from the Future as It Emerges_. Second Edition. Oakland, CA: Berrett-Koehler, 2016. ## Tags (click to view related pages) #functions #video #sapling