# Ten ==Functions== of Arts Management > *Functions* in Arts Management are interconnected processes of understanding and acting that drive successful practice. Although these functions are closely linked, it can be useful to examine and develop them separately. <div class=iframe-container> <iframe width="560" height="315" src="https://www.youtube.com/embed/gjKi40yYSMs" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> </div> Producing, presenting, and preserving artistic expression and experience requires a repertory of functions – bundles of ways to make sense and take action in the work and the world.  The **ArtsManaged Field Guide** identifies ten functions, clustered by their dominant focus: inward to the organization, outward to the world, or boundary-spanning between the two. ![[ten_functions_small.jpg]] Ten Functions of Arts Management, E. Andrew Taylor, 2024 ([[Ten_Functions_OneSheet_1.2.pdf|pdf download]]) ## Outward Facing *(actions to engage and activate the environment)* - [[Marketing]]: Creating, communicating, and reinforcing expected or experienced value. - [[Hosting & Guesting]]: Inviting and supporting people who enter your circle; honoring and listening in circles where you are a guest. - [[Sales]]: Designing, deriving, and capturing inbound revenue from goods, services, or access. - [[Gifts & Grants]]: Attracting, securing, aligning, and retaining contributed resources. ## Boundary Spanning *(actions at the border between enterprise and environment)* - [[Program & Production]]: Developing, assembling, presenting, and preserving coherent services or experiences. - [[Governance]]: Structuring, sustaining, and overseeing the organization’s purposes, resources, and goals. - [[Accounting]]: Recording, summarizing, analyzing, and reporting financial states and actions. ## Inward Facing *(actions to sustain or change the enterprise)* - [[People Operations]]: Designing and driving systems and practices that attract, engage, retain, and develop people within the enterprise. - [[Spaces & Systems]]: Selecting, securing, stewarding, and harnessing the built environment and technological infrastructure. - [[Finance]]: Structuring, maintaining, and sustaining systems of money and stuff. --- ## Sources - Ackoff, Russell L. “The Future of Operational Research Is Past.” *The Journal of the Operational Research Society* 30, no. 2 (February 1, 1979): 93–104. [https://doi.org/10.2307/3009290](https://doi.org/10.2307/3009290). - Scharmer, C. Otto. *Theory U: Leading from the Future as It Emerges*. Second Edition. Oakland, CA: Berrett-Koehler, 2016. ## Tags (click to view related pages) #functions #video #sapling